Apartment List and Grotto AI partner to bring renter preferences into leasing calls and tours

Apartment List has partnered with Grotto AI, an AI sales coaching platform for multifamily leasing teams, so agents can see the budget, move-in date, pet and amenity preferences renters shared during their Apartment List search, the company announced on Nov. 2. Grotto matches those preferences to available units and gives agents real-time prompts during calls and tours. In a randomized test with Weidner Apartment Homes across 311 communities, lead-to-tour conversion rose 35% compared with a control group, according to the companies. Access is open now to eligible Apartment List partner portfolios.