A Rently survey of 800 U.S. renters conducted on Pollfish in October found that 32% of those using three or more rental-related apps had considered not renewing because of technology, compared with 23% of those using one or two. Renters with three or more apps were also more likely to report giving up on a home-related task (36% vs. 23%) and being locked out by failed entry technology (33% vs. 22%). Overall, 88% said they want at least some services combined in one app, while 59% said technology has made renting easier.
Why it matters
The findings, from a vendor that sells access technology, point to app consolidation as a retention question operators can test in their own resident surveys.
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