Self-guided apartment touring provider Tour24 announced an investment and recapitalization led by Dallas-based Mirasol Capital on Nov. 12, without disclosing the amount. Steve Winn, founder of RealPage and Mirasol, becomes executive chairman, and Eric Broughton, a co-founder of ApartmentJet who has held roles at RealPage, Expedia and Inhabit, takes over as CEO from founder Georgianna Oliver, who is retiring. The company said it will put the funding toward product reliability, faster activation, customer service and expansion across multifamily portfolios.
Why it matters
Operators using or evaluating Tour24 will work with new leadership that has named reliability and faster onboarding as near-term priorities.
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