Zillow and Funnel link rental listings to tour booking and pre-filled applications
PartnershipUS
Zillow and leasing CRM provider Funnel have partnered so renters can book tours and start a property manager's Funnel application directly from Zillow listings at participating Funnel-integrated properties, with the application pre-filled from information already given to Zillow, Online Marketplaces reported. Funnel sends tour and application status back to Zillow so renters see one view across properties, while managers keep their existing Funnel tools. Zillow research cited in the report found 41% of recent renters used five to nine sites or apps to find a home, up from 35% in 2025.
Why it matters
For Funnel clients, more Zillow leads can arrive as booked tours or started applications rather than inquiries that staff must follow up on.
Vendors in this story
HotPadsHotPads is a map-based housing marketplace with the largest rental database—search free for rentals and homes for sale, view full details and unlimited photos, and contact providers directly.
Fenix (Formerly LeaseHawk)Fenix is a multifamily AI that solves problems, powers Prospect and Resident workflows with Funnel, transforms the renter experience, and uses resolution-based pricing so operators pay for results.
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