Entrata

Entrata is a complete property management operating system designed for the multifamily industry. The platform centralizes all aspects of property management—from marketing and leasing to accounting and resident services—into a single, unified interface. **Core Platform:** - **Entrata Core:** Central hub for accounting, purchasing, facilities management, budgeting, and real-time reporting with automated bill pay and secure vendor banking - **Leasing Center:** Full-service contact center with lead management, professional property websites, and CRM capabilities **AI & Automation (ELI+):** - **Entrata Layered Intelligence:** Generative AI for review responses, email drafting, blog creation, and image meta-tagging - **Leasing AI:** AI chatbots (Redd Voice) and automated lead communication for 24/7 prospect conversion - **Renewals & Payments AI:** Specialized models optimizing resident retention and collection workflows **Resident Experience (Homebody):** - **ResidentPortal:** 24/7 access for rent payments (including Apple Pay and Flex), work orders, and communication - **Homebody RXP:** Modern resident experience with Renters Insurance, Rent Reporting (credit building), Deposit Alternatives, and Resident Rewards **Specialized Solutions:** - **Entrata Affordable:** Streamlined certification and compliance for HUD and Tax Credit programs - **Student Revenue Management:** Bed-by-bed pricing optimization and roommate matching - **Sector Support:** Tailored workflows for Military, Commercial, and Manufactured Housing The platform's open API enables seamless integration with hundreds of third-party providers through the Entrata Marketplace, giving operators flexibility to build a tech stack that fits their specific needs.