Lea is an Apartment List Innovation and generative AI leasing assistance. Lea emulates a personalized human touch to connect with renters across multiple channels. Working alongside property management companies and leasing agents, Lea Pro initiates contact with prospects to start meaningful, contextual conversations that qualify leads and guide renters through their journey.  Whether a prospect reaches out via email, text, chat, or phone, Lea continues the conversation, nurturing renters to take action. It seamlessly transitions between channels, ensuring a consistent, personalized experience for every renter. Designed to ask and answer insightful questions, Lea provides tailored recommendations and overcomes objections to build trust and rapport, ultimately driving more conversions and creating a more positive rental experience. The assistance specifically provides renters with information about pricing, availability, amenities, nearby transportation, pet policies, and more. By handling routine inquiries and tasks, Lea Pro frees up leasing agents to focus on higher-level responsibilities, ultimately making them more responsive to renters' needs.